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Nissan's soaring sales: the strategy behind the success

- overtaking BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

must understand modern technologies and not rely on their teams or agencies. When she lived in Japan ...

Brand Health Check: Olympus

DIRECTOR, CEDAR In Japan, honour and trust in corporations are matters of concern for the whole ...

Think BR: Solving the superficiality of China's brand language

emotional power associated with defining a unique symbolism and individual trademark. Conversely, Japan ...

Clare Mullin on cleaning out the cobwebs at the National Trust

Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan..., insight, marketing and product development across the globe. She also 'cracked Japan' - her toughest ...

Toyota named greenest brand in the world

sustainability with performance on publicly available information and data. It covers the US, Japan, China ...

Kit Kat celebrates 75 years of taking a break

Zealand, Algeria, South Africa, Germany, Japan, China, Malaysia, India, Turkey, Venezuela, Spain, Mexico ...

Nintendo 3DS to miss Christmas sales period

Speaking at a Nintendo Conference in Japan yesterday, Satoru Iwata, Nintendo president, said the 3 ...

Revlon creates global CMO role

president and deputy chief marketing officer of Coca-Cola Japan. Prior to that Goldin led Coca-Cola ...

Sony kicks off pitch for TV brief

request for information to agency networks via its Japan office. Sony s initial approach includes a ...

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