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Limited-edition products help garner quick impact, demand

In early June, PepsiCo rolled out its Ice Cucumber soda in Japan, and curious consumers bought all...suddenly popular drink, Pepsi brand managers in Japan decided to discontinue production because of seasonal ...

Gemini spins a new world for 'PC'

participation in a successful mobile virtual world in Japan and how that product, called S! Town, now has more ...

The global perspective

some rules. Shuri Fukunaga (Burson-Marsteller, Japan): One of the significant changes I see in Japan ...

Book of lists 2006

. 2 Dell's exploding laptops Video footage of an exploding laptop at a conference in Japan caught ...

Brave new world

will be directed at launches in Japan, Korea, and Germany. Leading that effort will be Lewis PR's San ...

Distinct marketing defines console battle

, and the remaining 100,000 to Japan - meaning there will be no PS3 consoles available in Europe this ...

Linden Lab hires Lewis PR

software clients in Germany, Korea, and Japan. The agency will also pursue partner communications, helping ...

Second Life creator selects Lewis PR as global AOR

create Linden Lab's press office, launch language-specific software clients in Germany, Korea, and Japan ...

Wayfarer push to kick off

, according to a source, for targets in the US, Italy, UK, France, Germany, and Japan. Targeted audience ...

Apple incident mirrors recent Dell recall

an igniting laptop in Japan was circulated on the Internet in June. PRWeek spoke to Rick Clancy, VP ...

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