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Revolution: Mobile World Congress: The trends taking mobile by storm

. 'We will be focusing our marketing in particular on the high-end markets of Europe, America, Japan and ...

Huawei appoints BBH to its global advertising

, focusing on the UK, China, Japan, Europe and North American markets. Huawei is currently gearing up to ...

Profile: James Tipple, vice-president, marketing, at Yahoo! EMEA

Lucozade to Vodafone - has kept him motivated and energised. After returning from Japan in 2006, where ...

Loyalty schemes to push mobile payments

platform will be agnostic." Cashless wallets were originally developed in Japan by mobile operator NCC ...

UK sees fastest growth in smartphone take-up

behind Japan, where the spend is five times higher at 5.57 per capita. The research also shows that ...

Andrew Walmsley on Digital: Microsoft dials in to future

the vanguard of mobile internet use, Europe is the laggard, way behind Japan and, perhaps more ...

Marketing's Power 100

Mexico to Japan. One of his main strategies has been to use technology to make Asda more accountable to ...

Mobile phone retailers ditch latest Sony Ericsson offering

with the phone. The manufacturer, a joint venture between Japan's Sony and Sweden's Ericsson, had ...

Google Maps to show where to get coffee on the go

The search giant has only previously run ads on a large-scale basis across Google Maps in Japan ...

Mobile TV now watched by 54 million globally

viewers claims they watch mobile TV for 30 minutes or more on the days they tune in. However, in Japan and ...

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