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Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

11 Utilities 0.59 8.3 68.1 12 Leisure equipment 0.31 15.4 80.33 13 Motors 0.29 5.53 ...

Direct brief: Kettler hires Tri-Direct

26 Feb 2008

Kettler, the German fitness and leisure equipment brand, has hired Tri-Direct to handle media

Direct mail: Not clean enough yet

26 Sep 2007 | by Robert McLuhan

), leisure equipment (28.5%), and online retail (38%). However, financial services companies, the biggest ...

Direct mail: A discipline in flux

26 Sep 2007

agriculture 5,705,314 10,764,743 34.54 65.46 30.59 10.3 20 Leisure equipment ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

), leisure equipment (28.5%), and online retail (38%). However, financial services companies, the biggest ...

Direct Mail: Finance proves a strong draw

27 Sep 2006

53.00 13 Computers 0.41 25.93 18.00 14 Leisure equipment ...

Direct Mail: Mail continues to slide

27 Sep 2006

47.54 18.47 3.29 16 Leisure equipment 7,951,460 13,398,872 21.70 78.30 -23.86 ...

Direct mail: Less means more for direct mailers

09 Nov 2005

78.2 2.1 -22.3 Leisure equipment 11,199,074 19,963,851 23.9 76.1 2.0 30.1 ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Home call activity is on the increase - The door-to-door technique has been successfully revitalised by professional, disciplined agents

02 Sep 1999 | by ANDY FRY

discipline We own our database, so we could work for financial service or leisure equipment ...

 

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