Access to lists
15 Nov 2001
The IoD and MarketingFile.com have entered into a partnership enabling users of iod.com to access lists of contacts at a ten per cent discount. ...
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Jobs | Agency Showcase | Ad creativeThere are many places to go for a mailing list. But how do you choose the right one for the job...that can be used for marketing purposes. All of which has placed more pressure on list suppliers to keep coming up with good lists on which successful DM campaigns are built. Earlier this year, list broker Lloyd James prepared a report on the state of the UK list market, and found that the total number ...
The IoD and MarketingFile.com have entered into a partnership enabling users of iod.com to access lists of contacts at a ten per cent discount. ...
Lagging well behind their consumer counterparts, B2B lists are finally cleaning up their act...List owners were unenthusiastic - to put it mildly - about the DMA's Business List Audit scheme ... data, rapid decay rates and commoditised lists, a measly five companies signed up for accreditation ... for the business-to-business side of the list industry, things are about to get much more complicated ...
NEW LISTS...CONSUMER WEALTHY WOMEN INVESTORS Managed by Matrix-Data Solutions, this list holds 170 ... specialising in tulips releases its list of 42,437 names through Independent Direct Marketing. All customers ... ,000. Selections: Gender, geography. MATRIX MILLIONAIRES This list comprises 50,000 affluent UK private ...
NEW LISTS...Consumer Christmas Spenders This list is released through Transactis and provides a database ... wine company releases its list through listbroker.com. Comprising 93,206 names, individuals ... with household incomes of more than £40,000. The list would work well for credit cards, financial offers ...
Just how quickly do new lists really reach the market, and are marketers guilty of sticking...A great DM list is like a great album. A CD that presses all the right buttons will be enjoyed ... releases come out, to eclipse that already established favourite will be very difficult. The list sector shares many of these similarities. Banker lists are marketers' soul-mates and new lists have to compete ...
An ability to look beyond the face value of niche lists to identify their hidden worth...list that numbers more than 44,000 customers in 160 countries. These customers are predominantly ... , despite the fact that at first glance a list of fruitcake fans might seem wholly inappropriate ... and Reader's Digest have all used it with success. The ability to look beyond the face value of a list ...
Sourcing lists of potential customers overseas can be fraught with problems, but good advice...and legality. Savinder Lefevre at Prospect Swetenhams has first-hand experience of this demand for lists ... . The first and most difficult hurdle is sourcing reliable lists. Clare Harris, manager of broking at list broker Dudley Jenkins, always tries to buy her lists from the country into which she is mailing. She says ...
The industry is divided as to whether companies that are releasing their lists are damaging...For small clubs like the Society for All Artists, list rental is a real boon to their income. Its recently released list of 22,000 mail order buyers ... of lists, the anti-DM brigade talk of the raping and pillaging of customer data. Opinion has always been ...