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Ebiquita's new lists

Ebiquita has launched lists aimed at simplifying segmentation. They include Affluent Greys

Buyers spoilt for choice

There have never been so many lists to choose from, but that doesn't make sourcing the right one...data available to help them plan their campaigns. Not only are there more lists than ever before, but there is also a wealth of information about the names on those lists that enables direct marketers to target ... when the number of decent lists barely reached double figures, it was relatively easy to find the one ...

Editor's Note: Prospecting for clients

you need professionals to tell you where to look and that's where list managers and brokers come in. List managers are specialists who know their sector inside out, while list brokers have a broad ... . The list buying experience has become more complicated due to the growth in the number of lists ...

Audi goes high-tech to promote new car

The content of the stick explains the design, engine, lights, interior, grille and chassis of the A4, and also contains links to Audi's site where recipients can check price lists and options for configuring the car. Online broadcast specialist twofourtv has designed the content, with the campaign going ...

News analysis: Overseas mail wastes pounds millions

international lists, said he was shocked. "The industry acknowledges European lists suffer but I am surprised ... body FEDMA, which guarantees that member list providers comply with the quality standards of the country of origin of that list. "Brokers must ask how lists are updated, how many times they are bought ...

Below the Belt: Online treasure hunt challenge from Avongate

List management and broking agency Avongate is holding the nation to ransom - solve the clues to its latest treasure hunt or the postman gets it. Oh OK - not really, but, dear readers, there IS a challenge. Avongate is offering all you dataheads out there the opportunity to win a scrummy hamper from ...

Head to Head: Direct mail has never been more targeted

act together and legal enforcement of MPS to list buyers would be a good start. But there is still too ...

Norwich Union case study: Integrated success

insurance is arguably falling down the list of priorities. But it was precisely this that Norwich Union ...

Call centres: Setting new standards

around (16 per cent). This list typifies the problems clients and call centre providers face. It ... were provided immediately in 90 per cent of cases through 3,000 different scenarios being listed ...

2004 round up: 2004 - The industry fights back

traditional DM programmes, according to Irit Reed, director of the list group Caspian Partnership. Market ...

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