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Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

Organising Committee for the Olympic Games (Locog). In addition to preventing any misuse of the Olympic ...

Locog to open Olympic outdoor auction to non-sponsors

31 Jan 2012 | by Maisie McCabe

Locog said: "Our process to sell outdoor advertising sites ended last year and, with some vicinity sites ...

TfL launches 'Get Ahead Of The Games' ads

30 Jan 2012 | by Gemma Charles

unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

London 2012: How Brands Can Compete - Non-sponsors

26 Jan 2012 | by Joe Lepper and Kate Magee

. This strict legislation, and the promise to protect sponsors, has allowed LOCOG to secure a huge amount ...

London 2012: Five ways non-sponsors can take part

26 Jan 2012 | by Kate Magee and Joe Lepper

attractions and businesses. LOCOG understands this and we are working closely with it on all of our strategies ...

London 2012: Official sponsors' activity

26 Jan 2012 | by Kate Magee

top-level domestic partner to align itself with the Games focus on sustainability. LOCOG has pledged to ...

LOCOG readies marketing push for unsold Olympic football tickets

24 Jan 2012 | by John Reynolds

Organising body LOCOG has confirmed that just one third of tickets to the football matches ...

Think BR: London 2012 - ignoring the guerrilla in the room

24 Jan 2012 | by Jonathan Weeks

sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To ...

London 2012 set to be the 'biggest media event in history'

23 Jan 2012 | by Arif Durrani

broadcasters, media and the London 2012 Organising Committee (Locog), Ofcom has developed a four-stage plan to ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

sustainability.' THE CAMPAIGNS 1. DELIVERING A ZERO-WASTE GAMES - Coca-Cola is supporting LOCOG to ...

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