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Non-sponsor brands ramp up pre-Olympics sports marketing

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...

Holiday Inn promotes Olympic Village association with campaign

London 2012 17,000 athletes. Six weeks. One home. Part of IHG s LOCOG deal was that 65% of the ...

Locog to open Olympic outdoor auction to non-sponsors

Locog said: "Our process to sell outdoor advertising sites ended last year and, with some vicinity sites ...

TfL launches 'Get Ahead Of The Games' ads

unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

LOCOG readies marketing push for unsold Olympic football tickets

Organising body LOCOG has confirmed that just one third of tickets to the football matches ...

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

LOCOG 'sport like never before' by McCann Worldgroup

LOCOG has launched an advertising campaign to promote the Paralympic Games in 2012.

Coca-Cola targets young people with 2012 sponsorship

September. Coca-Cola will judge the entrants and submit its 'Future Flames' choices to LOCOG. The two ...

Media: Double Standards - 'London 2012 will be the making of digital OOH'

covered by the Locog agreement and while it is natural for brands to want to dominate in London, major ...

 

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