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CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...

Think BR: London 2012 - less desirable than an Oxo cube?

London 2012 brand is considered by Locog to be its "most valuable asset" because of its importance in ...

Think BR: Marketers should heed the Olympic clampdown

Organising Committee for the Olympic Games (Locog). In addition to preventing any misuse of the Olympic ...

Think BR: London 2012 - ignoring the guerrilla in the room

sponsorship]." The Locog brand protection document states : "Our brand is our most valuable asset. To ...

British Airways: the Olympics' favourite airline...?

is the perfect time for the Games official sponsors to shout about their involvement. Locog ...

Royal Wedding programme goes live

Network, which was recently appointed by Locog to produce the official programmes for the Olympic Games ...

Think BR: Olympic media goes under the hammer

, LOCOG has chosen to bring all the outdoor opportunities together and offer them for sale via an online ...

Locog provider Adecco hires Steak Group

Committee of the Olympic Games and Paralympic Games (Locog), has appointed the Steak Group to its digital...a provider of Locog, Adecco has created a job board, 'Jobs for The Games', aimed at meeting the HR ...

London 2012 flagship store opens its doors at Heathrow

London Organising Committee of the Olympic Games (Locog), said: "The film and new website games will ...

Think BR: AA/Warc forecasters should display a little more Olympic spirit

Olympic and Paralympic Games (LOCOG) as early as 2004, pledging priority access for Games sponsors to ...

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