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More than a million Paralympics tickets go on sale to mark 100-day countdown

, equestrian, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and ...

Non-sponsor brands ramp up pre-Olympics sports marketing

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

BA unveils plans for giant screen in Olympic Park

Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on

Olympic marketing push for football tickets

undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ...

Coca-Cola Olympic sponsorship to get 'social' audit

Tuesday Marketing revealed that Locog has come out fighting in defence of its Olympic partners , who have ...

London 2012 slogan 'Inspire a generation' to appear on Olympic merchandise

the London Organising Committee of the Olympic and Paralympic Games (Locog) and chief executive Paul ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

With 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked to...won t get sponsors? We [Locog] don t sell sponsorship of the venues the Olympic Park Legacy Company ...

Editor's Comment: Olympic sponsors are media lightning rods

As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising £2bn to

Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media..., feat-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has ...

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