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The week in marketing

28 Jul 2009

, Adidas, EDF Energy and BP. With three years until the opening ceremony, LOCOG has raised £530m of its ...

Brand in the news - Little Chef

21 Jul 2009 | by Phil Nunn, Head of media planning, Tequila

nouns. LOCOG's graceful decision to permit the Olympic breakfast to continue is, of course, right. The ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

, and in January this year was appointed to the board of LOCOG. Last year King traded in his Maserati ...

Government ownership has implications for banks marketing strategies

21 Oct 2008 | by Alex Brownsell

long-term 'For the journey' strategy. Moreover, it is unlikely that LOCOG would allow the brand to cancel ...

FA plans England's bid to host 2018 World Cup

07 Oct 2008 | by Ed Kemp

look no further than London 2012. The London Organising Committee of the Olympic Games (LOCOG) has ...

Cadbury sets sights on London Olympics deal

16 Sep 2008 | by Ed Kemp

According to sources close to LOCOG, the London organising committee, negotiations are ongoing ...

What London 2012 sponsors can learn from Beijing

19 Aug 2008 | by David Tiltman

Olympic Games' (LOCOG's) tier-one sponsors to date include classic British brands BP, BT, BA and Lloyds ...

LOCOG expands search for 2012 partners

05 Aug 2008 | by Ed Kemp

LONDON - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will begin its...Beijing Games. LOCOG has agreed deals with seven tier-one partners but hopes to attract at least two more ...

Sponsorship agency leagues

17 Jun 2008 | by Nicola Clark

Organising Committee of the Olympic Games (LOCOG) has sold more sponsorships prior to the preceding event ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

campaign for Birds Eye featuring Madness frontman Suggs. 28. Chris Townsend, LOCOG i There is no doubt ...

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