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Non-sponsor brands ramp up pre-Olympics sports marketing

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Coca-Cola Olympic sponsorship to get 'social' audit

Tuesday Marketing revealed that Locog has come out fighting in defence of its Olympic partners , who have ...

Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media..., feat-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are...As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn ...

ISBA Conference: President spotlights online behavioural ads debate

's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer at ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

sustainability.' THE CAMPAIGNS 1. DELIVERING A ZERO-WASTE GAMES - Coca-Cola is supporting LOCOG to ...

Coca-Cola makes Olympics recycling pledge

Coca-Cola has partnered with Sita UK, Locog's waste management partner, to recycle the clear ...

Coca-Cola global Olympics campaign to feature Mark Ronson

community, the future flame campaign and how we re helping Locog land a legacy for youth across GB ...

Coca-Cola targets young people with 2012 sponsorship

September. Coca-Cola will judge the entrants and submit its 'Future Flames' choices to LOCOG. The two ...

Profile: James O'Shea, marketing director at Maxinutrition

Coe's career has jumped from middle-distance runner to MP to peer and chairman of LOCOG. James ...

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