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Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media..., feat-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has ...

ISBA Conference: Olympic Games is 'not a brand, but a movement'

Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense...Talking at the ISBA conference today (21 March), Locog director of marketing, brand culture Greg ...

ISBA Conference: President spotlights online behavioural ads debate

's conference include: Greg Nugent, marketing director at Locog; Chris Burggraeve, chief marketing officer at ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

the Olympics and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

it doesn't sound good, but LOCOG must deliver a 'clean' Games environment that respects the rights of ...

Locog to open Olympic outdoor auction to non-sponsors

Locog said: "Our process to sell outdoor advertising sites ended last year and, with some vicinity sites ...

TfL launches 'Get Ahead Of The Games' ads

unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

Marketers warned over 2012 ambush marketing conviction threat

in November. LOCOG and the Department for Culture, Media and Sport declined to comment. ...

LOCOG eyes mobile deals

London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding the...According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in ...

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