Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
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Search results for "Locog"
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Jobs | Agency Showcase | Ad creativeMore than a million Paralympics tickets go on sale to mark 100-day countdown
21 May 2012 | by John Reynolds
, equestrian, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and ...
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live ...
Warning over Heathrow Airport as Olympics' PR weak spot
04 May 2012 | by John Owens
, praised the London Organising Committee of the Olympic and Paralympic Games (LOCOG) for its tight control ...
Olympic marketing push for football tickets
30 Apr 2012 | by John Reynolds
undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ...
Are clients utilising Games?
26 Apr 2012 | by Alasdair Reid
not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or ...
CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia
25 Apr 2012 | by Simon S Kershaw
how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...
Coca-Cola Olympic sponsorship to get 'social' audit
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Tuesday Marketing revealed that Locog has come out fighting in defence of its Olympic partners , who have ...
London 2012 slogan 'Inspire a generation' to appear on Olympic merchandise
18 Apr 2012 | by John Reynolds
the London Organising Committee of the Olympic and Paralympic Games (Locog) and chief executive Paul ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
With 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked to...won t get sponsors? We [Locog] don t sell sponsorship of the venues the Olympic Park Legacy Company ...
