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More than a million Paralympics tickets go on sale to mark 100-day countdown

21 May 2012 | by John Reynolds

, equestrian, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and ...

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

BA unveils plans for giant screen in Olympic Park

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live ...

Warning over Heathrow Airport as Olympics' PR weak spot

04 May 2012 | by John Owens

, praised the London Organising Committee of the Olympic and Paralympic Games (LOCOG) for its tight control ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

03 May 2012 | by Matthew Chapman

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on

Olympic marketing push for football tickets

30 Apr 2012 | by John Reynolds

undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ...

Are clients utilising Games?

26 Apr 2012 | by Alasdair Reid

not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

25 Apr 2012 | by Simon S Kershaw

how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...

Coca-Cola Olympic sponsorship to get 'social' audit

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Tuesday Marketing revealed that Locog has come out fighting in defence of its Olympic partners , who have ...

London 2012 slogan 'Inspire a generation' to appear on Olympic merchandise

18 Apr 2012 | by John Reynolds

the London Organising Committee of the Olympic and Paralympic Games (Locog) and chief executive Paul ...

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