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Lucozade to run global challenge promo off Big Brother sponsorship

LONDON - GlaxoSmithKline brand Lucozade is set to launch a promotion around its £12m sponsorship of...physical challenge". Lucozade is offering five challenges in all covering locations such as the Caribbean ...

Promo Review - Pepsi Max's Max it for £1million campaign

to use Duffy), isn t dis-similar to Lucozade s campaign to win 1,000 every day and not a county ...

Promo review - Pepsi Max's Max it for £1million campaign

to use Duffy), isn t dis-similar to Lucozade s campaign to win 1,000 every day and not a county ...

Lucozade Energy to give away £1000 daily prize in on-pack competition

LONDON - Lucozade Energy is launching an on-pack competition offering consumers the chance to win..., radio and outdoor advertising. Speaking about the campaign Lucozade Energy brand manager Oliver Parkes ...

Digital: Microsites' redeeming features

stamped addressed envelopes, coupons and premium-rate phone lines. HOW LUCOZADE PUT THE FIZZ INTO ITS ...

Lucozade Hydro Active targets new gym-goers

LONDON - Lucozade Hydro Active is launching a promotion aimed at new year gym-goers who are losing

Agency: Hutton Collins buys Billington Cartmell stake

and Best In-store Agency awards at this year's Impact Awards, counts Carlsberg, Lucozade and Nestle ...

Impact Awards 2007: Integrated agency of the year

% and loyalty up 35%. Other campaigns included work for GlaxoSmithKline's Lucozade Energy drink, which ...

Market Survey: Music - Free tunes get thumbs up

music web site. Lucozade, too, ran a music download push for its Hydro Active variant, through ...

Trade Incentive: Unilever and GSK join Landround 'Passport' push

including PG Tips, Hellman's, Ribena and Lucozade. Retailers cut the barcodes from multipacks and send ...

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