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Lucozade Energy cuts first cross-platform YouTube deal

LONDON - Lucozade Energy has become the first brand to sign a cross-platform deal with YouTube...Lucozade Energy will have branding on all YouTube Big Brother pages, the broadcaster's Big Brother ...

Games: Gaming gets going

initiative as part of a campaign to promote its Lucozade brand as the energy drink of choice. The 'Get Your ...

Fitness workout site for Lucozade Sport

GlaxoSmithKline is using the web to promote its Lucozade brand as the energy drink of choice, with...The first, for Lucozade Sport Hydro Active, was created by Fuse Digital and allows users to create ...

Lucozade Sport repositions with first online campaign

Lucozade Sport is to embark on its first web promotion in an effort to reposition the brand....prowess. Advertising will exploit Lucozade's partnerships with sports organisations, such as the Players ...

DOMAIN NAMES: Make a name for yourself

using the campaign slogan (such as Lucozade's loaditlikelara.com). In its research, NetNames asked ad ...

Lucozade goes beyond Lara with 'brain energy' campaign

GlaxoSmithKline is launching a web site as part of an integrated campaign to promote its Lucozade...energy in a bottle', with the image of a head with bubbles for brains drinking Lucozade. The drinks ...

ANALYSIS: Brands go direct to desktops

range of big brands, including Arsenal, Lucozade, Sky and the Sugababes for Universal Music Group, since ...

Lucozade Energy in Lara digital promo

GlaxoSmithKline has launched a site (www.loaditlikelara.com) for drink brand Lucozade Energy as...to push Lucozade as a drink that boosts mental and physical performance. A desktop Lara, created by ...

JUICE DRINKS: Juice up the net - Philippa Classey and Chetna Patel tell Richard Jolley how Capri-Sun is using the web to reach thirsty kids amid a fierce battle among juice drink brand owners

's arrival in a rapidly expanding UK sports drink market that has been led by Red Bull and Lucozade ...

Health giant to drive fmcg brand awareness online

Lucozade, will be aggressively marketed to an online audience following GSK's decision to back an ...

 

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