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RFU adopts player focus to tackle media setbacks

17 Jan 2012 | by John Reynolds

governing body has signed GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and ...

School Reports 2011: Ogilvy & Mather Advertising

05 Sep 2011 | by Staff

and won the advertising business for The Spectator. Its next big pitch, for Lucozade, was unsuccessful ...

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

09 Dec 2009 | by Daniel Farey-Jones

LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport....the FIFA World Cup 2010 and Lucozade Sport is the official sport drink of Team England. The deal was ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

6 Schweppes 80-85 70-75 11 7 Innocent 75-80 60-65 17 8 Lucozade 60-65 ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

Lucozade to the FA's already impressive portfolio of brand partners over the past year, and welcomed Nike ...

The new marketing metric: Net Promoter Score

21 Feb 2007 | by David Tiltman

Clairol Herbal Essences 58 46 12 TRESemme 58 59 -1 Samsung 57 69 -12 Lucozade 57 43 ...

Lucozade unveils music download gym promotion

18 Aug 2006 | by by Alex Donohue

LONDON - Lucozade is to promote its Hydro Active energy drink through a Billington Cartmell-created...download, which Lucozade said would appeal to regular gym goers. Consumers can enter the competition to ...

The Work: New Campaigns - UK

07 Apr 2006

running. As the competitors in each discipline reach their goal, a bottle of Lucozade flashes up on the ...

 

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