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Jobs | Agency Showcase | Ad creativeDonna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...
-down and put people into the jungle. Honestly, I m not entirely surprised they didn t score higher. But the ads ... CKPR), and had its contribution rubbished at the hand of an ad that failed to score. I m certain ...
Not content to leave frat boy humor to the more established brands, Rolling Rock, which, in the M A-loving beer market, is owned by Anheiser-Busch, ran an advertising campaign featuring overtly man s man jokes about a leering ape at a party and an office situation where a man will endure humiliation ...
access. I'm not a big fan of getting an e-mail pitch and then having somebody say, "Did you get my pitch?" in a phone call. I read my e-mails and I'll get back to you if I'm really interested in it ...
Ogilvy Mather (O M) won the global Lenovo business in May 2005. Together with its sister ... , chairman and CEO of O M, says the PR firm will play a leading role in the business. "Lenovo is a great ... into Lazarus at O M. The news sent skeptics into small frenzy of speculation - that Ogilvy PR would ...
and transgender (GLBT) people, in a story in Thursday's Detroit Free Press . "I'm willing to believe they didn ...
with a PR team getting messages to media. "I'm hoping to build that kind of relationship," she said ...
't mention it anywhere I can find, I'm sure the cheesy spoof makes his list, too. Consumers these days may ...
SANTA FE, NM: Edelman and advertising agency M&C Saatchi have won a $3 million account to brand New...of state director of marketing and advertising. Edelman and M&C Saatchi also work together on a campaign ...
effective [when they] have disclosure?" he asks. "I'm discovering that the answer is yes." Codes ...
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