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Jobs | Agency Showcase | Ad creativeIn 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap ... .03. According to Kraft, the chocolate bag category is worth 324m and is growing at 5.7% a year ...
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who...The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years. Browett was paid around 1m last year for running Dixons' retail chains PC World ... , Apple's chief executive, passed up $75m in dividend payments he was due to receive in the next decade ...
Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ... England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...
, the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... , the brand manager's job remains remarkably similar to that outlined by McElroy in 1931. 'I'm surprised how ...
venues, previously known as the Carling Academies, in a 22.5m deal. It complemented the brand's 36m ... with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...
Professional brand. Yesterday (23 May), Tata reported a 10% rise in consolidated income, to 752.7m ...
m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... , there has to be a balance between what I'm giving and getting, and if I'm not learning and stretching ...
Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago...'t. From what you tell me, I'm not reassured. Signing up a world-famous athlete, at huge expense, is about ...
increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ... , particularly in support of Absolut. It includes I'm Here, a complex love story directed by Spike Jonze, which ...
to their children and therefore future generations of happy workers. The fourth is that, from here on in, I'm ... the brunt of organising childcare on her return to work. But back to that first premise. I'm writing ... . At Fallon, we try in our own way to make a difference. I'm sure there are pockets of good practice in every ...
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