The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
cookies targeting, I'm happy to explore this; otherwise it's challenging. "We are selling the power ...
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Search results for "M
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Jobs | Agency Showcase | Ad creativeCREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...
RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
years in direct marketing in 2011, confounding last years predictions. "I m cautiously optimistic ...
VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push....Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
find all the UK Nicolas stores within the M25. Recently acquired by Spirited Wines in the person ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct ... of 340m. Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...
Taming the data deluge
05 Apr 2012 | by David Benady
up at Asda. This gives M S leeway to bolster its communications, giving customers big, meaty chunks ...
