Solid staffing goes hand-in-hand with growth
29 Oct 2007 | by Michael Bush
of New York-based M Booth Associates. She says that finding the right people to staff a piece ...
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Jobs | Agency Showcase | Ad creativeBurson clients unaffected by Penn articles
16 Apr 2008 | by Ted McKenna
Lawrence Hinker, associate VP for university relations at Virginia Tech, told PRWeek that the new did not affect his university s work with the agency. I m afraid I ve been oblivious to such things, Hinker says, via e-mail. No, it s just not on my radar screen. Burson is providing strategic ...
PepsiCo SVP steps down after 20 years at soft drink giant
25 Oct 2007 | by Michael Bush
MacKenzie told PRWeek his decision to leave comes from his intrigue in the possibility of exploring a different career path. I m using the 70 rule, he said. I turn 50 next year and I have been with PepsiCo for 20 years. I figure I have another 15 maybe even 20 years worth of work left in me and I want ...
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ... this year, including stand-alone candy bars, M M packs, miniatures, and fun-size items. For now, candy ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ... (Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ... is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...
Cornerstone's James helps clients think young
15 Oct 2007 | by Hamilton Nolan
duties for the magazine. I said, If you re thinking of in-house for just that, I m not your guy, he ...
Agency recruiting gets more social
24 Sep 2007 | by Aarti Shah
see a user s network and often links to other personal sites like blogs. The folks I m following ... out how to more effectively reach out to younger job seekers. I m learning about different people ...
As a first-time supervisor, how do I get the work I'm looking for from my junior-level employees?
24 Sep 2007 | by Holli Kolkey Dickson
Account director, Porter Novelli Life Sciences
Survival online will require investment in measurement
20 Sep 2007 | by Julia Hood
to demonstrate their efforts are working. I have urged the PR industry to embrace the digital world. I m even ...
I find the work I'm doing at present to be unfulfilling. How do I go about asking for more projects?
17 Sep 2007 | by Steve Seeman
VP, Makovsky & Co.
