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Health kick doesn't scare candy makers

lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ... this year, including stand-alone candy bars, M M packs, miniatures, and fun-size items. For now, candy ...

Positive thinking

. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ... (Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ... is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...

Begin adds student perspective to Babson PR

-shirts emblazoned with the words "This is why I'm hot" on the front and "Babson College - Newsweek's 2008 Hottest...at the same time [put] me on campus probably 18 of 24 hours. I m able to leverage the experience of graduate ...

Authenticity vital to green coverage

to be cute or clever just doesn t work. Be authentic, he says. That will get through. I m looking ...

Digital touches boost impact of branded giveaways

out branded iPods full of upbeat songs. We picked songs like I m Walking on Sunshine ...

Agency innovators share their views

agencies like Fleishman, or I presume within Edelman. I just don t know what they are so I m not in a ...

Hearst rolls out new mobile sites

Hearst s launches are for two of its premier female-targeted titles, Marie Claire (m.marieclaire.com) and Harper s Bazaar (m.bazaar.com). Assisting the company in the launch is New York-based Larkin/ Volpatt Communications, which was recently signed as Hearst Digital Media s AOR, according to agency partner Michael ...

Limited-edition products help garner quick impact, demand

-edition products because it gives them the mentality that I m part of that limited amount of people who are able ...

Integrating Web 2.0 into your pitch, videos and b-to-b, more

More and more, I m thinking about all of the ways that I can integrate my show s Web site into our daily broadcast and vice versa, says Katie Pagenkopf, assistant producer for The Lisa Birnbach Show . Thus, publicists who incorporate Web 2.0 into their pitches are more likely to grab attention ...

You can teach an old dog new tricks with the right approach

it into a million pieces in front of his appalled and tear-filled eyes. I m not incapable of learning ...

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