24 Oct 2007
| by Irene Chang
lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...
this year, including stand-alone candy bars, M M packs, miniatures, and fun-size items. For now, candy ...
22 Oct 2007
| by Tonya Garcia
. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ...
(Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ...
is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...
08 Oct 2007
| by Tonya Garcia
-shirts emblazoned with the words "This is why I'm hot" on the front and "Babson College - Newsweek's 2008 Hottest...at the same time [put] me on campus probably 18 of 24 hours. I m able to leverage the experience of graduate ...
01 Oct 2007
| by Tanya Lewis
to be cute or clever just doesn t work. Be authentic, he says. That will get through. I m looking ...
27 Aug 2007
| by Hamilton Nolan
out branded iPods full of upbeat songs. We picked songs like I m Walking on Sunshine ...
27 Aug 2007
agencies like Fleishman, or I presume within Edelman. I just don t know what they are so I m not in a ...
21 Aug 2007
| by Hamilton Nolan
Hearst s launches are for two of its premier female-targeted titles, Marie Claire (m.marieclaire.com) and Harper s Bazaar (m.bazaar.com). Assisting the company in the launch is New York-based Larkin/ Volpatt Communications, which was recently signed as Hearst Digital Media s AOR, according to agency partner Michael ...
02 Aug 2007
| by Irene Chang
-edition products because it gives them the mentality that I m part of that limited amount of people who are able ...
30 Jul 2007
| by Irene Chang
More and more, I m thinking about all of the ways that I can integrate my show s Web site into our daily broadcast and vice versa, says Katie Pagenkopf, assistant producer for The Lisa Birnbach Show . Thus, publicists who incorporate Web 2.0 into their pitches are more likely to grab attention ...
19 Jul 2007
| by Julia Hood
it into a million pieces in front of his appalled and tear-filled eyes. I m not incapable of learning ...