PhRMa, others launch emergency communications partnership
22 Aug 2007 | by Marc Longpre
to the needy] worked, but it was amazing it actually did, said M.J. Fingland, senior director of public ...
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Jobs | Agency Showcase | Ad creativePositive thinking
22 Oct 2007 | by Tonya Garcia
. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ... (Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ... is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...
A world of opportunity
02 Jul 2007 | by Marc Longpre
be cutting back on advertising and using more PR, which I m hoping for, or they ll cut PR in order to squeeze in a few more TV ads. I think it s a 70% chance of PR growing; I m optimistic. The Middle East ...
The global perspective
02 Jul 2007 | by Erica Iacono
and aggressive media than [that in] the UK. I m not sure that the UK media is always the best, but it certainly ...
Bridging generation gap
18 Jun 2007
I m young, just 24, but my mind is always racing. I m lucky enough to work in a small agency where, during staff meetings, my ideas are heard and sometimes used. My friends who went the large-agency route sit in meetings and keep their mouths shut, for fear of being berated by a senior executive. They have ...
The pulse of the industry
11 Jun 2007
started working in the industry. I mention that I m in public relations now and I m a little engaged in a ... are increasing, but I m finding much higher level of engagement both in their contacting us and our engagement ... want your Rolodex. I m not just interested in media you can put us in touch with. We re courting ...
Quartet of DC firms aid in $60m education push
04 Jun 2007 | by Ted McKenna
WASHINGTON: Mindshare Interactive Campaigns, Glover Park Group (GPG), DC Navigators, and DCI Group are assisting outreach on the recently launched, $60 million Strong American Schools (SAS) campaign, which seeks to make education a prominent subject of debate in the 2008 presidential election.
Be proactive in managing reputation
21 May 2007 | by K.C. Brown
; Providing a favorable boost to M A plans; Responding aggressively to threatened legal action. And, using ...
Relationships that deliver results
14 May 2007 | by Randi Schmelzer with profiles by Tanya Lewis
with great enthusiasm and the ability to take initiative - can be a tremendous help, he adds, when I m ... , says Imperato. Clients talk about creativity a lot, but I m not sure they know what it means. I ve ... and measurement are essential, and H K will likely increase its $1 million spend on R M this year. It s not just ...
For the greater good
16 Apr 2007 | by Erica Iacono
of guidelines as they would for a regular client. I don t take on clients that I m not passionate about ...
