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'No personal gain' defense for backdating is senseless spin

I m sorry for his family, but this verdict is good news for corporate governance, for the rule of law, and maybe even for truth-telling by corporate spinners. The positive effect on PR would occur if people stop employing some of the insulting spin that Reyes defenders offered for his actions ...

Kaigler quarterbacks Reebok response to Vick saga

, who admits she did not expect the ensuing outcry. I m pretty good at predicting the reaction ...

Interview: Jeff Schultz

that quite a few athletes are into this. I m not saying there are gambling or dog-fighting operations that are being funded by NFL stars or pro-sports stars in general. I m just saying that a lot of guys think ... t want to be blindsided by anything. I m sure that was always the case to a degree, but they really take ...

Bottled water industry efforts counter criticism

and comments from other groups. It s not that hard [to monitor the organizations], he said. Whenever I m ...

Crisis comms is a whole new ball game

via e-mail. Six in the A section and four in sports, but I m guessing the bylines between sports ...

Interview: Ken Silverstein

fall of [Barack] Obama. I m the Washington editor, and I cover roughly Washington politics ...

Preparing for a new world of marketing

of the list, Hass says. When I m talking to clients, this is what I m talking about. Those ...

Companies can actually gain from leaked memos

by former ad agency GSD M leaked to The New York Times by union-funded critic Wake Up Wal-Mart. The Times ... items Wal-Mart is hoping will revive sluggish sales. The GSD M memo also seemed to attribute some ...

Be proactive in managing reputation

; Providing a favorable boost to M A plans; Responding aggressively to threatened legal action. And, using ...

Interviews: Jeffrey Douglas and Michael Sutphin

. PRWeek: Have agencies contacted you to offer assistance? JD: I m not aware of any agencies reaching out to them, but I m sure it s a possibility. PRWeek: Do you think Universities should have a ... and faculty via e-mail or any other methods? JD: I m sure there is but I m not up to speed with it. I know ...

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