Kaigler quarterbacks Reebok response to Vick saga
03 Sep 2007 | by Michael Bush
, who admits she did not expect the ensuing outcry. I m pretty good at predicting the reaction ...
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Jobs | Agency Showcase | Ad creative'No personal gain' defense for backdating is senseless spin
03 Sep 2007 | by Dan Gillmor
I m sorry for his family, but this verdict is good news for corporate governance, for the rule of law, and maybe even for truth-telling by corporate spinners. The positive effect on PR would occur if people stop employing some of the insulting spin that Reyes defenders offered for his actions ...
Interview: Jeff Schultz
06 Aug 2007
that quite a few athletes are into this. I m not saying there are gambling or dog-fighting operations that are being funded by NFL stars or pro-sports stars in general. I m just saying that a lot of guys think ... t want to be blindsided by anything. I m sure that was always the case to a degree, but they really take ...
Bottled water industry efforts counter criticism
06 Aug 2007 | by Michael Bush
and comments from other groups. It s not that hard [to monitor the organizations], he said. Whenever I m ...
Crisis comms is a whole new ball game
25 Jul 2007 | by Aarti Shah
via e-mail. Six in the A section and four in sports, but I m guessing the bylines between sports ...
Interview: Ken Silverstein
23 Jul 2007
fall of [Barack] Obama. I m the Washington editor, and I cover roughly Washington politics ...
Preparing for a new world of marketing
11 Jun 2007 | by Michael Bush
of the list, Hass says. When I m talking to clients, this is what I m talking about. Those ...
Companies can actually gain from leaked memos
30 May 2007
by former ad agency GSD M leaked to The New York Times by union-funded critic Wake Up Wal-Mart. The Times ... items Wal-Mart is hoping will revive sluggish sales. The GSD M memo also seemed to attribute some ...
Be proactive in managing reputation
21 May 2007 | by K.C. Brown
; Providing a favorable boost to M A plans; Responding aggressively to threatened legal action. And, using ...
Interviews: Jeffrey Douglas and Michael Sutphin
23 Apr 2007
. PRWeek: Have agencies contacted you to offer assistance? JD: I m not aware of any agencies reaching out to them, but I m sure it s a possibility. PRWeek: Do you think Universities should have a ... and faculty via e-mail or any other methods? JD: I m sure there is but I m not up to speed with it. I know ...
