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CDC selects Ogilvy for $3.3m task targeting America's youth

WASHINGTON: In an effort to encourage America's youth to form healthy relationships and avoid violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public Relations Worldwide a three-year contract worth more than $3.3 million to lead its national "Choose Respect"...

Hughes tackles a shaky image

and if I m asking you to get out and engage more with the media, you might be asked about one ... before I arrived, we had 27,000 people participate. This year we ll have almost 40,000. And I m working ...

Casio courts youth with new 'YouTube camera'

this exclusive time because I m sure this is something other camera companies will be taking on, she noted ...

A fresh perspective

are not traditional media consumers, Bardauskis adds. I m trying to figure out ways to dig deeper and connect ...

OPEN aids female entrepreneurs

was required to take this national, says Mark Schroeder, director and SVP at M Booth Associates, which ... to 30 states. OPEN from Amex PR team: OPEN from American Express (New York) and M Booth ...

Interview: Anna Holmes

: That is not something that I want do or, or that I m angling to do. By no means. But I think they re two very different ... s really reading Gawker. I m sure there are people in other places that are reading it, but their focus ... , or even the world, would be able to look at it. So I don t want to take readership away from them, but I m ...

Outreach lauds Cagney & Lacey's social impact

-screen, the women provided terrific role models, she said. The fight goes on. I m interested to see how the shows ...

For the greater good

of guidelines as they would for a regular client. I don t take on clients that I m not passionate about ...

Gardening coverage has room to grow

themes, as well as the local flora and fauna. Right now I m working on a big piece on the local ...

AED wins $2.7m-a-year HIV vaccine research task

WASHINGTON: The National Institute of Allergy and Infectious Diseases (NIAID), a part of the National Institutes of Health (NIH), has hired the Academy for Educational Development (AED) for an HIV vaccine research education campaign.

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