Effort seeks to implement social Web 'bill of rights'
20 Sep 2007 | by Aarti Shah
did not respond to calls for comment by press time. I m trying to be an early warning system ...
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Jobs | Agency Showcase | Ad creativePositive thinking
22 Oct 2007 | by Tonya Garcia
. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ... (Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ... is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...
Interview: Jeralyn Gerba
27 Aug 2007
for the particularly client. I always like to put myself in the position of the reader even when I m writing, and I ...
Matching product to outlet key in hair care
27 Aug 2007 | by David Ward
I ve been doing this for eight years, and I ve no seen no change in the media s interest in hair stories, says Lauren Swartz, consumer practice VP with M Booth Associates, whose clients include Alberto VO5. This is especially true not only in the beauty and fashion magazines, but also ...
Preparing for a new world of marketing
11 Jun 2007 | by Michael Bush
of the list, Hass says. When I m talking to clients, this is what I m talking about. Those ...
Industry must show up if it wants its voice heard
07 Jun 2007
responding chuckled and said, Well, fortunately, I m not a PR person. Unfortunately, very few people ...
PR Babylon
13 Apr 2007 | by Randi Schmelzer
as I m concerned, though, Wristcutters imagery does sound like a step in the right direction ...
Clorox's stories find a captive audience
12 Mar 2007 | by Celeste Altus
Connell, director of PR for Clorox. There were people on TV living in their offices. I m working for a ...
Strange currencies
28 Feb 2007 | by Tonya Garcia
the [fast food burger], she says. I like an American cheese sandwich, says Devin. I m from here. I try ...
US leagues eye MLS jersey sponsorships
28 Feb 2007 | by Michael Bush
what the reaction among MLS fans will be this season. I m sure folks in other leagues ...
