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M&M characters test out 'British' costumes in Jubilee ad

28 May 2012 | by Sarah Shearman

, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend.....), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ... . Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...

Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...

Adland must find its maternal instinct

24 May 2012

to their children and therefore future generations of happy workers. The fourth is that, from here on in, I'm ... the brunt of organising childcare on her return to work. But back to that first premise. I'm writing ... . At Fallon, we try in our own way to make a difference. I'm sure there are pockets of good practice in every ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

The Government is preparing to review its media buying business, currently handled by WPP's M4C...in the region of 70m, those close to the situation expect this to edge nearer to the 120m mark next year ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

Brand barometer: Network Rail viral campaign reviewed

18 May 2012

Awareness: Do the Test’. It clocked up 15m views, but it is doubtful that Network Rail’s effort will come ... A video promoting the release of the next Call of Duty game has been watched more than 17m times ...

Why We're Loving ... Spaceboy artist

17 May 2012

stop-frame with the installation while the guys took up all the motion-graphic duties. I'm most ... 't know about me is ... I keep my secrets. The only skeletons in the cupboard I'm willing to explore ...

Do agencies require a creative code?

17 May 2012

look at work I'm doubtful about." CREATIVE CHIEF - Tham Khai Meng, worldwide chief creative officer, Ogilvy Mather "I'm not in favour of global guidelines. There are already far too many rules ... ." CREATIVE CHIEF - Olivier Altmann, chief creative officer, Publicis "I'm not fond of globally ...

Prince's Trust recruits entrepreneurs to inspire jobless youth

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

director Jon Burley. Media planning and buying was handled by M/Six, while Clear Channel donated poster ...

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