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Cadbury takes another pop at popcorn market

In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap ... .03. According to Kraft, the chocolate bag category is worth 324m and is growing at 5.7% a year ...

Activision poised to bring in The Red Consultancy

caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ...

Boris Johnson appoints BBC's Will Walden as comms director

: After 12 fantastic years at the BBC, I'm delighted to be joining Boris Johnson and his team at what ...

Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Co-op appoints Leo Burnett to £50m ad account

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.

Debenhams revamps comms team with senior hires

as the retail chain kicks off its summer spectacular campaign offering more than 200m in reductions ...

Splendid retains £1m Smirnoff account

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys. Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

Jordans & Ryvita calls £6m advertising pitch

The Jordans & Ryvita Company has called a review of its £6 million ad business.

Adam & Eve's five-year road to a £60m fortune

Four weeks shy of the fifth anniversary of their resignation from Rainey Kelly Campbell Roalfe/Y&R, James Murphy, Ben Priest and David Golding this week found themselves celebrating the sale of their agency to Omnicom, after its chief executive, John Wren, provided his seal of approval.

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