Think BR: The future of loyalty goes beyond points and prizes
21 May 2012 | by Sarah Stratford
. Now, I m not saying they re a bad thing or that we should abandon them. More that we need to be aware ...
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Jobs | Agency Showcase | Ad creativeCREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
mid mouthful, and I ll be on a different channel in a second. That s if I m even watching TV. Fail ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
behind the scenes. So for instance, say I m a Charlotte Street kind of guy based in NW5 who buys his ... data, shows that I m spending a lot of weekends in a few villages outside Newbury. Social data shows ... on Facebook. Chances are, I m about to buy a house. That s just one example, and it s probably ...
Think BR: Publishing's multi-platform future
09 May 2012 | by James Papworth
that unauthorised use of copyrighted material among members equated to 33m in lost revenues in 2011. To protect ... about their business with the same confidence they ever have. A staggering 3.3m magazines ...
Think BR: Local press must stay local to preserve its future
08 May 2012 | by Jack Baird
the vast majority of our profit. Newspapers are still very relevant. I hope I m wrong - but a one ... in the UK are read by 33m people a week, according to the Newspaper Society. And 14m people read a local ... to IPA Touchpoints. As far as online is concerned, 42m unique users rely on the 1,600 associated ...
Controversy surrounds Argentine Olympic ad
04 May 2012 | by Sarah Johnson and Georgina Brazier
pesos ( 190.1m) in 2010 on public advertising campaigns. ...
Think BR: Online video - welcome to boom town
04 May 2012 | by Rhys McLachlan
% in the UK by 2014 giving us an installed base of nearly 10m sets. With almost every TV sold now coming ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
chance to cash in on the increased demands. I d like to stress that I m not averse to commercially ... easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ... roof, giving greater transparency to their business. I m not biased to one genre of events over any ...
