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Diet Coke calls ad pitch

Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away...The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK, will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ...

AOL launches marketing campaign for HuffPo UK launch

AOL acquired The Huffington Post, which has around 25 million monthly users, for $315m ( 195m) in February this year. The much-trumpeted UK version of the site is launching today (6 July). It will focus on UK content but also links to material on the US portal. AOL is claiming a media first ...

Renault introduces Claude the 'joie' expert

introducing the M gane car model as being able to bring joie or joy to the city. Oscar-nominated Henry ... M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ... comparison of two such distinct villages works well for our brand. "The M gane is an iconic symbol of French ...

Keep Britain Tidy asks us to bend over

The campaign, developed by Inferno, whose clients include Nokia, Honda and Budweiser, encourages people to pick up and bin their own litter. Keep Britain Tidy is the environmental charity and anti-litter campaign for England. Ginette Unsworth of Keep Britain Tidy said: "Britain currently spends 858m ...

Mediasense hires first head of digital

. It has since instructed pitches for the 80m Lloyds media account and the 5m Invesco media brief ... performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...

Maxus names Snowdon as worldwide marketing director

. I'm delighted she's joining us. She's smart, fun to work with, and gets things done. She will fit ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

Ladbrokes is kicking off a £5m World Cup 2010 TV and press ad campaign at the weekend in an attempt...The campaign, which was created by M C Saatchi and is described by Ladbrokes as is its "biggest ever", will make its debut on ITV1 this Sunday during the half-time ad break in the England versus ... . According to Ladbrokes, the betting industry handled 500m in stakes during the 2006 World Cup ...

On the Campaign Couch ... with JB

Q: A rival agency has done a naked calendar. I'm thinking of topping this but how do I convince my

Media Perspective: Facebook is likely to be more popular with a 'like' button

Do you like this column? I hope so, but I have no way of knowing. I'm too scared to look at what

Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Creatives joining strategic companies (Jim Thornton 32 mins to Naked), media men joining creative agencies (Enyi Nwosu to M C Saatchi), publishers joining full-service agencies ...

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