28 May 2012
| by Sarah Shearman
, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend.....), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
.
Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...
28 May 2012
| by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative...to show that DDB needed some help."
DDB UK lost its 36m Virgin Media business to Bartle Bogle ...
mistake I'm going to admit publicly. We funded the deal with half debt and half preferred equity.
"I'm ...
Ogilvy is worth a fortune. It's not worth 835m, it's worth far more than that."
Follow Arif Durrani ...
25 May 2012
| by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
25 May 2012
| by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
25 May 2012
| by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.
24 May 2012
| by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.
24 May 2012
| by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
24 May 2012
| by Jeremy Lee
Four weeks shy of the fifth anniversary of their resignation from Rainey Kelly Campbell Roalfe/Y&R, James Murphy, Ben Priest and David Golding this week found themselves celebrating the sale of their agency to Omnicom, after its chief executive, John Wren, provided his seal of approval.
24 May 2012
| by Ian Darby
to chair the 2012 Big Awards. I'm looking forward to hearing the views of some of the very best creatives ...
24 May 2012
| by Sara Kimberley
Kerr's title is unconfirmed but she is expected to act as the managing director of Team News, which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change.
She will report to WPP's director of strategy and the chief executive of WPP Digtal, Mark Read. Team News will act ...
