Tangled in the net while shopping
15 Nov 2007 | by Ken Gofton, a freelance journalist who has covered the marketingindustry for over two decades
Opinion is divided as to whether I'm an individual of superior and discriminating taste, or just a
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Jobs | Agency Showcase | Ad creativeDLG to build on core remit
15 Nov 2007 | by Hugh Filman
-out of the company, now valued at 72.5m, from private equity firm Promethean Investments was backed by Kaupthing Capital Partners. Whitaker had originally led a 25m management buyout of DLG in 2006 when Promethean ...
Royal Mail pushes packs that appeal to the senses
15 Nov 2007 | by Caitlin Fitzsimmons and Hugh Filman
/2007 overall profits fell 44 per cent to 194m and its letters business will not make a profit in the current ...
Case Study - Littlewoods
15 Nov 2007
Direct, Littlewoods most high-profile brand, and recently fronted a 12m TV ad campaign credited ...
DM Method: Sponsor's statement - Using the right data is not just forthe big players
15 Nov 2007 | by Paul Felton-McEldon, managing director, 1st Data Solutions
by working closely with our suppliers. I m sure the articles contained in the B2C Data section ...
DM Method: Sponsor's statement - A simple view on data quality: he whocares wins
15 Nov 2007 | by Martin Doyle, Chief executive, DQ Global
Reliable, integrated and accurate data is a universally recognised imperative for successful direct marketing campaigns. However, research indicates that up to 67 per cent - yes, two out of three - of UK B2B mailings contain errors, and direct marketers waste 195m in postage costs by sending ...
DLG management gains control with new financing deal
17 Oct 2007 | by Hugh Filman
partner in a 25m management buyout of the Data Locator Group, since renamed simply DLG ...
£1m message is 'junk mail'
05 Oct 2007
of a £1m prize draw found a message telling her she had won in a "junk mail" box.
Cancer org names DM chief
05 Oct 2007
Research UK s direct mail spend dropped in 2006 to 5.29m from 10.5m in 2005. Total DM spend rose by 20 per cent from just over 14m in 2005 to 16.8m last year. Ogilvy Group UK s Smoke is Poison DM ...
Diary of a doormat - Ben Allan
05 Oct 2007
offer like this from Tesco, and I m not convinced by the effectiveness of the product mix, or the random ... disaster when all that s left is a flashing black box. Land Rover s strapline is Go Beyond. I m afraid ...
