17 Dec 2001
| by Jeremy Lee,
-European media account, worth nearly 10m in the UK alone....The incumbent media agency on both the Toyota and Lexus accounts is Zenith Media, which only won the strategic planning brief for Lexus from sister agency Saatchi 1m direct marketing
account out of WWAV ...
by Media Business last week, lost its grip on the 25m Halifax Bank of Scotland account.
Saatchi ...
17 Dec 2001
| by JASON DEIGN
Dominic Mansour, associate director and head of online planning at
Quantum New Media, has quit the agency.
He has joined Ludus Online, an internet games business, in charge of a
4.3m global online media budget. The company is thought to have a
London office but is not listed in the UK ...
17 Dec 2001
| by JEREMY LEE
Japanese pharmaceuticals giant Kobayashi is rolling out its first
UK product - Kool'n'Soothe - with a 1.5m national TV campaign
through The Media Edge.
The campaign initially concentrates ...
since securing the 5m account last year in a pitch
against Universal McCann, CIA and Mediacom.
...
17 Dec 2001
Hutchison 3G UK, the third generation mobile phone network, has
drawn up a shortlist for the 25m media buying business to be
decided in a final pitch this week.
MGM, Mindshare, CDP and Mediacom will be battling it out for the much
sought after mobile account, which is poised to launch its ...
17 Dec 2001
| by NAOMI LINDSAY
CDP Media has been appointed the 1m media account for
Italian designer and manufacturer, Furla.
Furla Italy designs and manufactures leather handbags, shoes, jewellery
and accessories and have two shops in the UK - one in Bond Street, which
was opened in February, and in Kings Road. CDP Media ...
17 Dec 2001
Snack manufacturer Walkers is aiming to cash in on the FIFA World
Cup finals next year with the launch of Walkers Footballs. The
bacon-flavoured snack will be backed by a 2m ad campaign.
...
17 Dec 2001
Client Budget Incumbent Shortlist Main
(pounds m) media
Mars 50.0 Mediavest, PHD,
Zenith,
Mediacom n/a TV
Wrigley 19.0 CIA CIA TV ...
17 Dec 2001
| by COLIN GRIMSHAW
sister company Northcliffe Newspapers
reported profits up 5 per cent to 97m due to strong recruitment
and property advertising.
However, parent company DMGT's debts increased by 90m to 875m.
...
17 Dec 2001
Tesco looks set to break into mainstream sports sponsorship in a
10m deal with the Football Association. The supermarket chain is
said to be keen on being associated with youth or women's football - two
of the five areas the Association is concentrating on after scrapping
title sponsorship ...
17 Dec 2001
David Young, marketing controller for Young's Bluecrest Seafood,
has left to oversee a 5m budget as head of marketing at McVitie's
Cake Company. He will be in charge of brands such as Go Ahead! and To
Go, reporting to company director Joy Parkinson.
...