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Cadbury takes another pop at popcorn market

In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap ... .03. According to Kraft, the chocolate bag category is worth 324m and is growing at 5.7% a year ...

Apple welcomes former Dixon boss with £36m 'golden hello'

Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who...The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years. Browett was paid around 1m last year for running Dixons' retail chains PC World ... , Apple's chief executive, passed up $75m in dividend payments he was due to receive in the next decade ...

NBA gets serious about cracking UK

Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ... England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

, the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... , the brand manager's job remains remarkably similar to that outlined by McElroy in 1931. 'I'm surprised how ...

The changing face of music tie-ups

venues, previously known as the Carling Academies, in a 22.5m deal. It complemented the brand's 36m ... with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Professional brand. Yesterday (23 May), Tata reported a 10% rise in consolidated income, to 752.7m ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... , there has to be a balance between what I'm giving and getting, and if I'm not learning and stretching ...

Brand builder: Under Armour

m of this came from outside the US. To grow brand awareness internationally, Under Armour ... 's playing kits, training wear and replica shirts from August in a deal that is understood to be worth 15.5m ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

From June onwards, I'm based in a festival field somewhere most of the time, so my iPhone helps me carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can be in a field but still do the same work I would normally have done in the office. The iPhone has all ...

We'll Call You - E.ON

Mktg: Hi, I'm planning on moving into a place with friends and I'm looking for the best energy deal, but we don't know exactly where it will be. E.ON: If you want a rough quote, you can go on price-comparison sites such as energyhotline.com, which is the independent one set up by the governing ...

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