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Car mag Evo drives into the Middle East

Dubai-based B&M Media has launched a Middle East edition of high-performance car and motoring

Debut production puts Dubai One in the news

in the UAE who are increasing their advertising and are advertising on TV, so I m very optimistic about ...

Heavyweight marketing push for Foreman's grill

himself as a future champion had prepared him well for a career in product endorsement. You know I m ...

Showtime's new president and CEO poached from Canal Plus

by the challenge ahead at Showtime. "Pay-TV is an industry I am passionate about and I'm confident Showtime Arabia ...

Future TV's GM quits for consultant role

, Ayntrazi said: "All I can say is that I have moved within the group, that is basically it. "I'm still ...

NTL asks M to convince sceptics of ITV merger

LONDON - NTL has drafted in M: Communications to win support for its mooted £5bn ITV bid amid...financial work. M is the same agency Virgin Group used for this summer's successful NTL/Virgin Mobile merger ... week revealed their new branding and name, Virgin Media, as a result of their £962m merger. Virgin Group corporate affairs director Will Whitehorn brought in M to advise on the deal after NTL's initial ...

Cirque plans US$1 m advertising push

More than one million dollars will be spent on marketing and advertising the Cirque du Soleil ahead of, and during, its first ever appearance in the Middle East.

B-M UK chief exec Heggenes joins Wallenius Wilhelmsen Logistics

Heggenes, whose resignation from B-M after 24 years' service was broken by PRweek last month ( PRWeek , 11 August), will become part of the company's global executive leadership team. He will start work in the job, which is based in Oslo - the capital of Heggenes's native Norway - on 1 November ...

New rules to screen cinema ads

, he expected other companies to follow suit. "Once we put this into practice I'm sure that other people will follow as well. I'm sure that once our standards come into force they will have no choice ...

New papers threaten the old guard

-horse race? "I'm sure that the Arab Media Group will spare no efforts to try to compete at the highest ...

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