Danny Rogers: Maude's comms plan may be too austere
24 May 2012 | by Danny Rogers
'. At the same time, he and Grey brag about saving 400m that was 'splurged' by the COI. On Monday, dozens ...
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Government challenges agencies to diversify over public sector comms
24 May 2012 | by John Owens
suggested that the governmental PR budget would be around 25m in the coming year - thought to be about half ... . IN NUMBERS 6 Members of the GPS responsible for comms, with more to be recruited* 65m Combined ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
spot with 7.4m and nine per cent growth, but it is Edelman in second place that really catches the eye. Its move up the table represents a 140 per cent increase from 2010, to a figure of 6.4m - 18 per cent ... in digital, meanwhile, was The Whiteoaks Consultancy, which saw digital income rise to 1m and moved up ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ... , particularly in support of Absolut. It includes I'm Here, a complex love story directed by Spike Jonze, which ...
Adland must find its maternal instinct
24 May 2012
to their children and therefore future generations of happy workers. The fourth is that, from here on in, I'm ... the brunt of organising childcare on her return to work. But back to that first premise. I'm writing ... . At Fallon, we try in our own way to make a difference. I'm sure there are pockets of good practice in every ...
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
and advertising respectively? SH: McCann Erickson wouldn't have me. TR: I can't exactly remember, but I'm glad I ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
. 'Me personally is very different from me professionally,' he explains. 'I'm like Marmite - you either ... on the obsessional. 'Work consumes my life,' he confesses. 'I want to make my mark and I'm not going to do that quietly. I want to stand for something and I'm here to change things.' Looking at the past four years ...
Claire Beale: History suggests DDB can be revived by A&E
24 May 2012 | by Claire Beale
; I'm bored with struggling to name more than two or three really great London agencies. ...
How we learned to stop worrying and love failure
24 May 2012
the truth is no-one knows you. For me now, it's more about people and connection. What I'm describing ... ; now I'm getting it right more often. Marc Mathieu, Senior vice-president, marketing, Unilever ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
London, says. "It's the equivalent of 'I'm fucked.' It's these hilariously observed moments of failure ...
