Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
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Search results for "M
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Jobs | Agency Showcase | Ad creativeFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
, the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... , the brand manager's job remains remarkably similar to that outlined by McElroy in 1931. 'I'm surprised how ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
. NO - CRAIG INGLIS, MARKETING DIRECTOR, JOHN LEWIS I'm not sure appointing a former salesman as chief ...
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
12 Mar 2012 | by Daniel Farey-Jones
company Fairbrother Lenz Eley (FLE) for up to £11m, including an initial sum of £5m....% of the deferred consideration through its shares. Ebiquity has agreed a new 30m debt facility with Bank ... we estimate to be worth over 800m and growing. "The acquisition of FLE further strengthens our ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
Q: I've been asked to present on our core brand metrics - ones that will resonate with the board. One of these is brand preference, but I'm inclined to exclude it. As we know consumers can't really rationalise their choices, and preference is unlikely to be a valid measure, should I do so? A: For me ...
Havas profits climb 9% to £100m
01 Mar 2012 | by Daniel Farey-Jones
Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m...for the year of 180m. It was 6.8% in North America, where revenues came in at 520m, and 16.5% in the rest of the world, with revenues of 261m. The company listed among its significant new business wins the global ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
for $114m. ...
Ebiquity reports small pre-tax profit
25 Jan 2012 | by Daniel Farey-Jones
Revenues increased 17% year on year to 24m, boosted by the acquisitions of The Joined Up Media Company in Russia, and media analytics and reputation management company Echo Research, last year. In the equivalent period in 2010, Ebiquity made a pre-tax loss of 2.3m on revenues of 20.5m. Ebiquity provides ...
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
$723m. This transaction makes Ipsos the third largest global market research company.
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
to platform? The biggest success on Facebook is Facebook. Those 750m people belong to Facebook ... with 'Million-dollar memo', but we've put $6m into this campaign, as we know businesses like to reward ...
