ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates
29 Mar 2004 | by John N. Frank
communications with Atkins Nutritionals in New York City. "I'm proud to be on the right side of this. How ...
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Jobs | Agency Showcase | Ad creativeEDITORIAL: Ethics must be considered when producing VNRs
29 Mar 2004 | by Douglas Quenqua
But our regret over the error is tempered by a belief that Ryan forfeited any claims to victimhood when she uttered the phrase that ends the videos, "In Washington, I'm Karen Ryan reporting." Such words suggest to the public, which knows nothing of VNRs, that the speaker has a reasonable detachment from her ...
Opinion: My Best Hire - Claire Astle
19 Mar 2004
to Asia-Pacific where she was successful once again at B-M in Singapore. 'She was then snaffled by Ruder ...
ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
yogurt lid mailed in by December. "I can't tell you your purchase matters if I'm going to make a donation ...
OP-ED: Facing SARS threat: a firm's firsthand account
21 Jul 2003 | by Lynn Furrow
will be accelerated. From my perspective, I'm just glad to see people once again taking public transportation ...
Colle & McVoy joins $25m Novartis effort
07 Apr 2003 | by John N. Frank
GREENSBORO, NC: Novartis Animal Health US has hired Minneapolis-based Colle McVoy to handle its $25 million integrated marketing, advertising, and PR business.
Congress halts HHS' $28m public affairs consolidation
17 Mar 2003 | by Douglas Quenqua
WASHINGTON: The Department of Health and Human Services (HHS) has been rebuffed by Congress in its attempt to consolidate its various public affairs offices under the control of Secretary Tommy Thompson.
Health-education company brings in Copithorne as CMO
17 Feb 2003 | by ANDREW GORDON
Copithorne said he learned of the new position through one of the company's investors. "This brings together the social focus I'm interested in, and my starting in PR in Silicon Valley 25 years ago," said Copithorne. "When I heard what (CEO) Brandon (Busteed) was doing, I felt it was a really important ...
Cardinal taps Ketchum for $20m branding campaign
27 Jan 2003 | by SARA CALABRO
DUBLIN, OH: Embarking on a $20 million brand-awareness initiative, Cardinal Health has picked Ketchum as its first-ever agency of record.
ONDCP targets teens with its $100m anti-marijuana push
02 Dec 2002 | by DOUGLAS QUENQUA
WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) will invest nearly $100 million over the next year to convince 14- to 16-year-olds not to smoke marijuana.
