Additional Information

Search filters

Active filters:

By Industry Sector

  • FMCG Remove filter

Click remove filters icon to remove filters

Clear this search

Refine your search:

By Date

By Media

Content

Search results for "M

Subscribe to our RSS

1 - 10 of 4445 matching results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk Marketing Forum of trade body Dairy UK, a third of which was financed by the European Commission. However ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

by only 120m, to 5bn, commentators were quick to note this was significantly below the 300m added ... with a sixor 12-month reporting period. He argues that the 800m Unilever has added to marketing spend ... total advertising and promotional (A P) spend by almost EUR1bn ( 800m). Again, this doesn't have to fall ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

ad featuring Kidman in 2004 was reported to have cost $60m and was directed by 'Moulin Rouge ...

Brand Manager of the Week: Lucy Green

02 May 2012

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

Unilever rolls out £2m Comfort Exhilarations campaign

30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend....whole, the rinse-conditioner market is currently worth 307m and it is the premium offering ...

Dove wins at inaugural Body Confidence awards

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising. Dove's winning 1.6m campaign, created by Ogilvy Mather, launched in March and promises ...

Thomas Delabriere resurfaces at Mars Chocolate

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Delabriere, who will be responsible for global and local marketing strategies for the Maltesers, M Ms and Galaxy Bitesize brands, will report to Mars Chocolate UK vice-president of marketing Michael Magee. During his three-year spell at Innocent Drinks, Delabriere led a series of marketing ...

1 2 3 4 5 ...
Next »
 

Additional Information

Back to top ^

The Republic Group