28 May 2012
| by Nick Batten
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who...The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years.
Browett was paid around 1m last year for running Dixons' retail chains PC World ...
, Apple's chief executive, passed up $75m in dividend payments he was due to receive in the next decade ...
25 May 2012
| by John Reynolds
Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ...
260m people follow it on Facebook and Twitter.
However, basketball is still a comparative minnow ...
England, an average of 151,500 people play basketball at least once a week, compared with more than 2.1m ...
25 May 2012
| by Sara Luker
and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving, on average, 56 per cent on their purchases, or 375m. Competition is fierce however, with 70 active daily ...
24 May 2012
| by Sarah Shearman
venues, previously known as the Carling Academies, in a 22.5m deal. It complemented the brand's 36m ...
with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...
24 May 2012
| by Nick Batten
estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account in its home market of Germany, where OMD was also the incumbent.
The UK spend on the account is 23m ...
activity on ASOS.
The media review follows the appointment of DraftFCB to handle its global $700m ...
22 May 2012
| by Daniel Farey-Jones
Rank Change
#
Brand
Brand Value 2012 ($M)
Brand Value Change '12 vs. '11 ...
H M
13,485
4%
-15
59
Cisco
13,317
-18%
New
60 ...
17 May 2012
| by Suzy Bashford
they have ever done so themselves
Elias Markopoulos @markoelias
Oh come on. I'm certain most people ...
_Deepa
It's wrong, they'll get caught out eventually. And no, I'm glad to say I have never.
Ru Kotecha ...
17 May 2012
| by Anne Cassidy
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand Cuprinol.
16 May 2012
| by Helen Edwards, PPA Business columnist of the year
they should give up their careers and go into the smoothie business. Thirteen years and 200m later, Richard ...
16 May 2012
McVitie's: Hello, McVitie's customer care.
Mktg: Hi, I saw something in the paper the other day about McVitie's using milk chocolate on its Jaffa Cakes.
McVitie's: Not that I'm aware of. We haven't been informed in this office.
Mktg: Oh. I thought you had a milk chocolate-coated Jaffa ...