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CDC selects Ogilvy for $3.3m task targeting America's youth

WASHINGTON: In an effort to encourage America's youth to form healthy relationships and avoid violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public Relations Worldwide a three-year contract worth more than $3.3 million to lead its national "Choose Respect"...

WomenHeart breathes life into comms

to get done on a shoestring, she notes. So what I m seeking to do is reach more corporate partners ...

Interview: Kenneth Weiss

confusing, why should I pay attention to this? But I m a beat reporter, and one thing that I ve learned ... getting? Weiss: I m getting a tremendous amount from every business you can imagine extolling ...

IR is an art poised for a renaissance

I should know. I m geriatric enough to have been around at the birth and see it try to grow up. I m saddened by what I see. Its great potential has been squandered by cautious homogenization. The profession began with every good intention. In the 50s, publicly held corporate America was strangling from ...

Quartet of DC firms aid in $60m education push

WASHINGTON: Mindshare Interactive Campaigns, Glover Park Group (GPG), DC Navigators, and DCI Group are assisting outreach on the recently launched, $60 million Strong American Schools (SAS) campaign, which seeks to make education a prominent subject of debate in the 2008 presidential election.

Alliance media push fuels animal transport support

, Mayor s Alliance president. Strategy The alliance s PR firm, M. Silver Associates (MSA), worked ... PR team: Mayor s Alliance for NYC s Animals (New York) and M. Silver Associates (New York ...

Scientists back smoking bans

recipient - and retained M Booth Associates to help. Strategy We re a health organization; we don ... systems in removing secondhand smoke toxins from non-smoking sections. M Booth faced substantial ... journals, says Dennis Tartaglia, M Booth SVP. The study was published in an engineering journal, ASHRAE ...

Counseling the top tier

, deciding when and where the CEO will grant an interview, give a speech, write an Op-Ed, and so on. "I'm ... communications point of view, and investor's point of view, there's no way around it: I'm the head on the body. I ...

A market that breeds loyalty

, perhaps more nationally than regionally. So I'm wondering specifically how you are attracting talent ... ? Shane Boyd (St. Paul's Travelers): I recruit to two markets. I'm in Connecticut and here. Ann ... 's conspicuous compared to [other] markets. Laurie Bauer (Carlson Hotels): I'm with a global company ...

Merging messages

The M&A market is experiencing a highly active period, and it has created a plethora...Hostile takeover attempts may be the most cutthroat version of M A work. Public statements ... that the company was desirable. M A is often a game of winners and losers. Luckily for communications firms, there is plenty of work to go around. "Robust" is the word that seems to be hanging from the lips of the M A ...

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