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Reebok hopes to inspire with new Cirque du Soleil workout

launch events and media relations. Reebok is working with M C Saatchi Sport and Entertainment ...

Ketchum employee's Tweet sets off disagreement with client

A Twitter post made by the screen name keyinfluencer, which lists James Andrews, VP, director of interactive at Ketchum, as its owner, made the true confession that I'm in one of those towns where I scratch my head and say I would die if I had to live here!' An employee of FedEx then wrote a letter ...

Coke scores No. 1 ranking in global brand study

-scoring companies, like McDonald's (No. 8) and H M (No. 22). I think that McDonald's has done a particularly good job in reestablishing its role in our everyday lives, he said. H M has done a good job ...

Scholastic celebrates Harry Potter's 10th with read-a-thon

celebration. I'm going to be there,'" she said. She explained that fan sites like The ...

Public sector/education: bringing science to the masses

in Goldshield s history, with sales exceeding the target by 300 per cent, pulling in 4m. According to AC ...

Hair care company focues effort on self-esteem building for girls

, account executive of M Strategies, which is working with Soft Beautiful on the campaign. PR efforts ...

Sharon Stone's Unfashionable Comments

the recent Chinese earthquake – which killed more than 69,000 people – by stating, “I'm not happy about

PepsiCo SVP steps down after 20 years at soft drink giant

MacKenzie told PRWeek his decision to leave comes from his intrigue in the possibility of exploring a different career path. I m using the 70 rule, he said. I turn 50 next year and I have been with PepsiCo for 20 years. I figure I have another 15 maybe even 20 years worth of work left in me and I want ...

Health kick doesn't scare candy makers

lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ... this year, including stand-alone candy bars, M M packs, miniatures, and fun-size items. For now, candy ...

Interview: Paul Pendergrass

that you have to show some samples, to say This is what I m talking about. I think when people saw ... got to make it work, but everything I m seeing is it s going to work. As an outsider to that world, I ...

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