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McDonald's adding variety of voices on staff comms site

OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers...'s will expand Station M's three key crew bloggers to about ten to fifteen. A few of the new bloggers may simply ... and Canada, in English, Spanish, and French. As communicators, Station M is giving us access we didn ... M. ...

Coke scores No. 1 ranking in global brand study

-scoring companies, like McDonald's (No. 8) and H M (No. 22). I think that McDonald's has done a particularly good job in reestablishing its role in our everyday lives, he said. H M has done a good job ...

Health kick doesn't scare candy makers

lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ... this year, including stand-alone candy bars, M M packs, miniatures, and fun-size items. For now, candy ...

Bottled water industry efforts counter criticism

and comments from other groups. It s not that hard [to monitor the organizations], he said. Whenever I m ...

Limited-edition products help garner quick impact, demand

-edition products because it gives them the mentality that I m part of that limited amount of people who are able ...

Strange currencies

the [fast food burger], she says. I like an American cheese sandwich, says Devin. I m from here. I try ...

Seattle Roundtable: Moving the needle along

that "I'll be in by XYZ time, and I'll be working until XYZ time. I'm always accessible." I've got quite a ... that prides itself on being one of the smartest in the US, there is a big reality gap. Hale (Mariners): I'm ... for a while? Pepple (H K): I'm biased because I was very involved in it for several clients ...

Same Starbucks story

) that make little to no effort to appear "responsible." I'm not saying "don't try" or "don't publicize" your ...

Anything but flat

bottled-water brands (2005 sales) Aquafina $463.2m Private label $422.4m Dasani $379.8m Poland Spring $222.8m Propel $193.6m Dannon $160.9m Arrowhead $157.6m Deer Park $121.3m Glaceau Vitamin Water $107.8m Ozarka $86.1m Sources: Beverage World, Beverage Marketing Corporation ...

PR's creative lexicon tends to leave some at a loss for words

services." Sounds like a plan, but what's that word again? As a prospective thought leader, I'm not sure

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