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McDonald's adding variety of voices on staff comms site

OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers...'s will expand Station M's three key crew bloggers to about ten to fifteen. A few of the new bloggers may simply ... and Canada, in English, Spanish, and French. As communicators, Station M is giving us access we didn ... M. ...

Coke scores No. 1 ranking in global brand study

-scoring companies, like McDonald's (No. 8) and H M (No. 22). I think that McDonald's has done a particularly good job in reestablishing its role in our everyday lives, he said. H M has done a good job ...

Health kick doesn't scare candy makers

lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ... this year, including stand-alone candy bars, M M packs, miniatures, and fun-size items. For now, candy ...

Bottled water industry efforts counter criticism

and comments from other groups. It s not that hard [to monitor the organizations], he said. Whenever I m ...

Limited-edition products help garner quick impact, demand

-edition products because it gives them the mentality that I m part of that limited amount of people who are able ...

A clear mission

the good food company, he says. I m always struck by the honesty and integrity of [employees ...

Unilever updates webisodes to include a fashion twist

, said Alexis Tedesco, account executive at New York-based M Booth Associates. This year, the focus ... -fixated consumers, M Booth tapped Extra s Mark McGrath to serve as the campaign s national spokesperson, giving ...

When it comes to branding, Starbucks' cup runneth over

-consumer recycled fiber. I m not sure what that means. Post-consumer is a little scary, even apocalyptic sounding ...

What goes online

Not content to leave frat boy humor to the more established brands, Rolling Rock, which, in the M A-loving beer market, is owned by Anheiser-Busch, ran an advertising campaign featuring overtly man s man jokes about a leering ape at a party and an office situation where a man will endure humiliation ...

Health angle helps Saphia Water build distribution

about how the concept was developed since I'm the one who originally came up with the idea." Results ...

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