Kaigler quarterbacks Reebok response to Vick saga
03 Sep 2007 | by Michael Bush
, who admits she did not expect the ensuing outcry. I m pretty good at predicting the reaction ...
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Jobs | Agency Showcase | Ad creativePositive thinking
22 Oct 2007 | by Tonya Garcia
. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ... (Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ... is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...
GFLCVB brings Florida experience to New York
25 Jul 2007 | by Irene Chang
. The Greater Fort Lauderdale Convention Visitors Bureau (GFLCVB) tapped longtime agency M. Silver Associates ... , and communicate that... there are many good reasons to come visit, says Virginia Sheridan, M. Silver president ... The GFLCVB and M. Silver are coming up with new pop-up store ideas for other parts of the US. GFLCVB PR ...
Companies can actually gain from leaked memos
30 May 2007
by former ad agency GSD M leaked to The New York Times by union-funded critic Wake Up Wal-Mart. The Times ... items Wal-Mart is hoping will revive sluggish sales. The GSD M memo also seemed to attribute some ...
M&F wins Rockport account
28 Feb 2007 | by Hamilton Nolan
NEW YORK: Maloney & Fox (M&F) has been named AOR for Rockport brands, the international shoe...The agency won the account following an RFP, according to M F spokesperson Lydia Voles. Partner Brian Maloney and Julie Levinthal, head of M F s fashion and luxury division, will lead the account ... been credited with creating-and leading-the walking shoe market. M F also recently won assignment ...
Personal shopping
29 Jan 2007 | by Lisa LaMotta
to their buying decision. A trend I m seeing in fashion, particularly, is the prominence given to the opinion ...
Label-savvy shoppers prompt return of the department store
22 Nov 2006 | by Lisa LaMotta
H M offers lines from Karl Lagerfeld, Stella McCartney, and Viktor Rolf. 3 Fewer chain ...
Interview: Charles Fishman
09 May 2006
on every page. I'm a good reporter, but he found things that needed to be fixed in every chapter. So I ...
Partnerships drive Office Depot business
13 Feb 2006 | by Michael Bush
NASCAR sponsors, such as 3M and Sharpie, that have produced significant sales increases," Giangola says ...
Wal-Mart hires Chrysler vet to handle advertising strategies
19 Jan 2006 | by Karl Greenberg
with a PR team getting messages to media. "I'm hoping to build that kind of relationship," she said ...
