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Agency reviews highlight battle in electronics space

, then brand loyalty. During these economic times, I am reevaluating all my partners and vendors, as I'm ...

McAfee promotes 30-day spam diet

The effort, dubbed the global S.P.A.M. (Spammed Persistently All Month) Experiment will follow 50 participants for 30 days as they defy conventional wisdom by engaging with online spam. The campaign s Web site (www.mcafee.com/spamexperiment) showcases their experiences in blogs, podcasts, and digital videos ...

Interview: Paul Pendergrass

that you have to show some samples, to say This is what I m talking about. I think when people saw ... got to make it work, but everything I m seeing is it s going to work. As an outsider to that world, I ...

Positive thinking

. But we ve also heard from the media saying, I m going to buy Dove and you should support Dove. Everyone ... (Make-A-Wish): What I m watching a lot is the rise of here and now, [consumers] want the here and now ... is what motivates people. I m overwhelmed at the amount of phone calls that we get with people asking how ...

WomenHeart breathes life into comms

to get done on a shoestring, she notes. So what I m seeking to do is reach more corporate partners ...

AFL-CIO plans $53.4m effort for 2008 election

WASHINGTON: The AFL-CIO plans to spend $53.4 million on grassroots outreach in the 2008 election cycle to back political candidates that support "workers' issues," such as healthcare and the Employee Free Choice Act (EFCA).

More transparency online will prompt overdue conversations

founder Jimmy Wales is a friend and an adviser to my nonprofit venture. I m an investor in Wikia, his for ...

Agency recruiting gets more social

see a user s network and often links to other personal sites like blogs. The folks I m following ... out how to more effectively reach out to younger job seekers. I m learning about different people ...

Interview: Jeff Miller

journalists see it as kind of necessary, [but] I m not one of those people. I m all about making personal ... . That s something I m pretty proud of. Name: Jeff Miller Outlet: Thrillist.com Title: Los Angeles editor ...

Survival online will require investment in measurement

to demonstrate their efforts are working. I have urged the PR industry to embrace the digital world. I m even ...

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