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Brazil taps CDN, Fleishman for $8m worldwide account

BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) awarded CDN Comunicação and partner Fleishman-Hillard an approximately $8 million, one-year contract to promote Brazil as a financially stable, attractive location for foreign investment.

Wiley names M Booth AOR for Frommer's

NEW YORK: M Booth & Associates is conducting a brand awareness effort for the Frommer's brand, a...M Booth, which began work last month as Frommer's AOR, is focusing on promoting the publisher's non-traditional initiatives, including its iPhone and iPod Touch application travel guides released in August, said Brad Laney, M Booth SVP. The agency is also promoting the company's partnership with Borders ...

Brazil's government to tap agency

of its financial and political institutions. One of the competing companies, M quina da Notic a ...

A golden opportunity

m doing, Gonzalez says. The state is coping with a number of economic issues related to a $1 ...

GFLCVB brings Florida experience to New York

. The Greater Fort Lauderdale Convention Visitors Bureau (GFLCVB) tapped longtime agency M. Silver Associates ... , and communicate that... there are many good reasons to come visit, says Virginia Sheridan, M. Silver president ... The GFLCVB and M. Silver are coming up with new pop-up store ideas for other parts of the US. GFLCVB PR ...

Gardens cultivate local, tourist interest

Jaimie Logan, executive director of the Boothbay Chamber of Commerce. I m going to be very curious what ...

Ft. Lauderdale tourism board puts account up for bid

M. Silver Associates has been the organization s AOR for over 20 years. GFLCVB s business must go out for bid at regular intervals because it s a government agency. M. Silver s last contract, which began in 2002, spanned three years with two one-year options. The agency will respond to maintain ...

Each company must tune in to its own transparent Channel 9

I m referring to Channel 9 on the carrier s multi-channel audio systems. Passengers can listen in on the voice communications among pilots and air-traffic controllers. What we hear isn t just jargon-laden chatter. It is a testament to proficiency, as men and women in planes, airport towers, and control centers ...

Handling advice is challenging in a crisis

. In addition to the legit calls, they also received some non-legit recommendations. I m not sure, [but maybe ... business communications today. After disparaging them for their behavior during the snowstorm, I m back ...

What goes around...

, and they are all going to go on a special list that I m going to share with my colleagues in the PR industry ...

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