25 May 2012
| by Sara Luker
and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving, on average, 56 per cent on their purchases, or 375m. Competition is fierce however, with 70 active daily ...
24 May 2012
| by Nick Batten
estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account in its home market of Germany, where OMD was also the incumbent.
The UK spend on the account is 23m ...
activity on ASOS.
The media review follows the appointment of DraftFCB to handle its global $700m ...
24 May 2012
| by Kim Benjamin
m of this came from outside the US.
To grow brand awareness internationally, Under Armour ...
's playing kits, training wear and replica shirts from August in a deal that is understood to be worth 15.5m ...
increased 35% last year, to $89m
The brand has 4000 points of retail throughout Europe, the Middle East ...
22 May 2012
| by Daniel Farey-Jones
Rank Change
#
Brand
Brand Value 2012 ($M)
Brand Value Change '12 vs. '11 ...
H M
13,485
4%
-15
59
Cisco
13,317
-18%
New
60 ...
17 May 2012
| by Katherine Levy
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.
14 May 2012
| by Nick Batten
Look What I m Wearing allows readers to take photos of what they are wearing and upload ...
into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where ...
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
10 May 2012
| by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m
03 May 2012
| by Kate Magee
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500
In 2011, sportswear giant ...
of the campaign, Reebok asked retained agency M C Saatchi Sport Entertainment to build anticipation ...
02 May 2012
| by PRWeek reporters
Figleaves released its end of year results, reporting a profit of 0.2m the first time the company has ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...