28 May 2012
| by Sarah Shearman
, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend.....), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
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Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...
28 May 2012
| by John Reynolds
In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m.
It is now returning to the category with the launch of Cadbury Popcorn to tap ...
.03.
According to Kraft, the chocolate bag category is worth 324m and is growing at 5.7% a year ...
25 May 2012
| by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
25 May 2012
| by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
24 May 2012
| by Hannah Crown
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys.
Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...
24 May 2012
| by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
24 May 2012
| by Gemma Charles
Professional brand.
Yesterday (23 May), Tata reported a 10% rise in consolidated income, to 752.7m ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
that will excite them."
According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...
-Cola registered sales of 1.13bn in 2011, ahead of Pepsi with sales of 312.8m, and third-placed Fanta with sales of 119.8m.
Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd.
The new ad feeds into the 2.5m marketing ...
22 May 2012
| by Sara Luker
are the second and fourth fastest growing European cheeses in the UK respectively, with sales worth 14.5m ...